Media Buyer

A media buyer is a professional responsible for negotiating and purchasing advertising space and time on behalf of an ad agency, advertising agency, or PR agency. Their primary goal is to secure the best possible placement for their clients' ads, while staying within budget and maximizing the impact of their campaigns.

In the fast-paced world of advertising, media buyers play a crucial role in ensuring that their clients' messages reach the right audience through the most effective channels. They must have a deep understanding of the media landscape, including traditional outlets like television, radio, and print, as well as digital platforms such as social media, websites, and streaming services.

Given the specialized needs of those working in advertising, having the right tools and resources is essential for success. offers a comprehensive agency management solution that can streamline workflow, improve efficiency, and help media buyers achieve their goals more effectively. We highly recommend exploring or speaking with one of our consultants to see how our platform can benefit your agency.

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Useful budgeting automations reduce time & mistakes

Increase agency profitability by up to 30% with all‑in‑one integrations

Allfred’s connected data and analytics capabilities enable agency owners to make data‑informed decisions, leading to better client satisfaction and successful campaigns.

  • Seamless budget, finance, billing & reporting management
  • Simple CRM for employees, clients and contractors
  • Easily scalable for business growth

Learn about:

BudgetingFinance & Reporting
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Fast & Flexible budget creation

View agency tasks and expenses on one screen without endless scrolling. With simple inline editing and drag-and-drop reordering. Flexible as spreadsheets, without the worry of maintaining correct formulas.

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Share Budgeting Know-how across your Agency

Get automatic suggestions from past agency projects while building your budget. This utilizes shared agency know-how and speeds up your budget creation process.

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