KPI Examples

KPI examples, also known as Key Performance Indicators, are specific metrics that are utilized to evaluate and measure performance in various areas within an ad agency, advertising agency, PR agency, or any agency involved in the advertising industry. These metrics play a crucial role in assessing the effectiveness and success of advertising campaigns, as well as providing valuable insights for decision-making and strategy development.

One of the KPI examples is ROAS (Return on Advertising Spend), which measures the revenue generated per dollar spent on ads. This metric helps agencies determine the profitability and efficiency of their advertising investments. By analyzing the ROAS, agencies can identify which advertising channels or campaigns are delivering the highest returns and allocate their resources accordingly.

Another important KPI example is CTR (Click-Through Rate), which represents the percentage of ad viewers who clicked on it. This metric is particularly relevant for measuring the effectiveness of online advertising campaigns. A high CTR indicates that the ad is compelling and engaging, attracting the attention of the target audience and driving traffic to the desired destination.

Conversion Rate is another KPI example that measures the percentage of ad clicks that result in desired actions, such as making a purchase or filling out a form. This metric provides insights into the effectiveness of the ad in converting viewers into customers or leads. By optimizing the conversion rate, agencies can enhance the overall performance and success of their advertising efforts.

CPC (Cost Per Conversion) is a KPI example that calculates the average cost to acquire a conversion. This metric helps agencies evaluate the efficiency of their advertising spend by determining how much they are paying for each desired action. By monitoring the CPC, agencies can identify cost-effective advertising channels and campaigns, allowing them to allocate their budget wisely.

CLV (Customer Lifetime Value) is a KPI example that represents the total value a customer brings over their relationship with the agency. This metric takes into account the revenue generated by a customer throughout their entire engagement with the agency. By understanding the CLV, agencies can focus on acquiring and retaining high-value customers, ultimately driving long-term profitability.

CAC (Customer Acquisition Cost) is another KPI example that calculates the average cost to acquire a new customer. This metric helps agencies assess the effectiveness of their customer acquisition strategies and campaigns. By monitoring the CAC, agencies can identify the most cost-efficient methods for acquiring new customers and optimize their marketing efforts accordingly.

Ad Frequency is a KPI example that measures how often a specific audience is exposed to an ad. This metric is particularly relevant for assessing the reach and frequency of advertising campaigns. By analyzing the ad frequency, agencies can ensure that their target audience is being adequately exposed to their message, maximizing the impact and effectiveness of their advertising efforts.

ROI (Return on Investment) is a KPI example that evaluates the overall profitability of an ad campaign. This metric takes into account the revenue generated and the costs incurred to determine the return on the agency's investment. By calculating the ROI, agencies can assess the success and profitability of their advertising campaigns, enabling them to make informed decisions and optimize their future strategies.

Client Retention Rate is a KPI example that measures the percentage of clients retained over a specific period. This metric is crucial for assessing the agency's ability to maintain long-term relationships with clients. By monitoring the client retention rate, agencies can identify areas for improvement and implement strategies to enhance client satisfaction and loyalty.

Allfred guides your agency’s financial process

Increase agency profitability by up to 30% with all‑in‑one integrations

Allfred’s connected data and analytics capabilities enable agency owners to make data‑informed decisions, leading to better client satisfaction and successful campaigns.

  • Seamless budget, finance, billing & reporting management
  • Simple CRM for employees, clients and contractors
  • Easily scalable for business growth

Learn about:

BudgetingFinance & Reporting
Budgeting visual

Get complete control of your invoicing

Automatically plan and track invoiced amounts and be confident nothing is left unpaid.

Control of your invoicing visual

Analyse profit per project, client or even an employee

Breakdown your project’s profit and get insights into top performers.

Profit visual

Is Allfred the right fit for your agency?

Try for free for a week. No strings attached. No prepayment needed.

Tailor made icon

Tailor made

for advertising

Reliable icon


99.9% uptime

Secure icon


Corporate grade encryption

Device icon



Helpful icon