CPC (Cost per Click)

CPC, also known as Cost per Click, is a crucial metric in the realm of online advertising. It refers to the actual amount an advertiser is charged for every click on their advertisement. This metric provides valuable insights into the average cost incurred for each click generated by the ad.

The calculation of CPC takes into account various factors that influence the final cost. These factors include bidding strategies, competition levels, ad relevance, and quality score. By considering these elements, advertisers can better understand the effectiveness and efficiency of their campaigns.

CPC is particularly significant in pay-per-click (PPC) advertising campaigns, where advertisers only pay when their ads are clicked. This pricing model is widely adopted by ad agencies, advertising agencies, PR agencies, and other entities involved in the advertising industry.

Understanding CPC is essential for professionals in the advertising field, especially for juniors who are new to the industry. It allows them to grasp the financial aspect of online advertising and comprehend the factors that impact the cost per click. By analyzing CPC data, advertising professionals can optimize their campaigns, allocate budgets effectively, and achieve better results for their clients.

Allfred guides your agency’s financial process

Increase agency profitability by up to 30% with all‑in‑one integrations

Allfred’s connected data and analytics capabilities enable agency owners to make data‑informed decisions, leading to better client satisfaction and successful campaigns.

  • Seamless budget, finance, billing & reporting management
  • Simple CRM for employees, clients and contractors
  • Easily scalable for business growth

Learn about:

BudgetingFinance & Reporting
Budgeting visual

Get complete control of your invoicing

Automatically plan and track invoiced amounts and be confident nothing is left unpaid.

Control of your invoicing visual

Analyse profit per project, client or even an employee

Breakdown your project’s profit and get insights into top performers.

Profit visual

Is Allfred the right fit for your agency?

Try for free for a week. No strings attached. No prepayment needed.

Tailor made icon

Tailor made

for advertising

Reliable icon


99.9% uptime

Secure icon


Corporate grade encryption

Device icon



Helpful icon